India’s startup ecosystem, now home to over 159,000 recognized ventures as of November 2025, is rapidly embracing the “house of brands” model. A single parent entity builds, scales, and connects multiple independent consumer brands under one roof, creating powerful synergies in supply chain, data, marketing, and customer loyalty. Think of it as the Indian answer to Unilever or L’Oréal, but born in the age of D2C, quick commerce, and AI-driven personalization.
In 2025, amid a funding winter that has pushed profitability to the forefront, multi-brand platforms are thriving. They dominate fashion, food, beauty, personal care, and lifestyle, capturing a growing slice of the $100 billion+ D2C market expected to reach $150 billion by 2027.
Why the Model is Winning Now
- Shared infrastructure slashes costs by 30–40% (logistics, tech stack, influencer deals).
- Cross-brand data creates hyper-personalized offers and higher lifetime value.
- Risk is spread across categories and price points.
- Investors love the scalability — one strong backbone powers dozens of front-facing brands.
Leading Houses of Brands in 2025
| Startup | Core Focus | Key Brands / Portfolio Highlights | 2025 Highlights |
|---|---|---|---|
| Curefoods | Cloud kitchens & healthy eating | EatFit, CakeZone, Nomad Pizza, Sharief Bhai, Frozen Bottle | 200+ outlets, ₹1,500 Cr revenue run-rate, public entity conversion, aggressive Tier-2/3 push |
| Purple Style Labs | Luxury & ethnic fashion | Pernia’s Pop Up Shop, Wendell Rodricks, Hemant Trevedi | 15+ experience centers in India + London store, IPO on the horizon, heavy AR/VR focus |
| Rebel Foods | World’s largest cloud kitchen chain | Faasos, Behrouz Biryani, Oven Story Pizza, Sweet Truth | $1.4B valuation, Southeast Asia entry, AI-driven menu personalization |
| Innovist | Science-backed beauty & personal care | Multiple skincare and haircare lines | Clean beauty leader, blockchain-tracked ingredients, strong premium segment growth |
| Mensa Brands | Digital-first lifestyle accelerator | 20+ apparel, accessories, home brands | Fastest portfolio builder, AI marketing engine, exports to Middle East & SEA |
| Raisin | Ethnic & fusion wear | Multiple mid-premium labels | 260+ multi-brand outlets, strong omnichannel play |
| ElectroRide (Goenka Green) | EV ecosystem & last-mile | Multi-brand EV retail + battery swapping network | 100+ swapping stations live, targeting 1,000 by 2026 |
What’s New in 2025
- Hyper-local & Vernacular Branding Brands are launching region-specific labels in Hindi, Tamil, Bengali, etc., driving 40%+ growth outside metros.
- Sustainability as Core DNA Recycled fabrics, zero-waste kitchens, carbon-neutral supply chains, and transparent sourcing are now table stakes.
- Tech-Powered Experiences AI predicts trends and manages inventory, AR try-ons are standard in fashion, and blockchain verifies “clean” claims in beauty and food.
- Omnichannel Aggression Pure D2C players are opening experience centers and partnering with large retail chains; offline now contributes 25–40% of revenue for many portfolios.
- Global Ambitions Dubai and Singapore are emerging as export hubs. Middle Eastern and Southeast Asian consumers are discovering Indian ethnic wear, clean beauty, and cloud-kitchen concepts.
- IPO Wave on the Horizon Purple Style Labs, Curefoods, and a few others have either filed or are in advanced IPO prep, signaling maturity of the model.
The Road Ahead
By 2026–27, analysts expect house-of-brand companies to account for nearly half of India’s new consumer unicorns. They are no longer just aggregators of indie labels — they are full-stack brand factories: ideating, launching, scaling, and eventually taking multiple labels global.
In an era where single-brand D2C growth is plateauing, the house of brands isn’t just a strategy — it’s becoming the default playbook for building the next generation of Indian consumer giants.
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Last Updated on Wednesday, November 26, 2025 8:48 am by Startup Chronicle Team
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