NODWIN Gaming, a subsidiary of Nazara Technologies, has completed the acquisition of Trinity Gaming, a prominent gaming agency, in a deal valued at ₹24 crore (around $2.8 million). This strategic acquisition aims to bolster NODWIN’s position in the rapidly expanding Indian gaming and content market by integrating Trinity Gaming’s expertise and extensive network.
The deal, which involves a combination of cash and stock swap, will see NODWIN pay ₹4.8 crore in cash, with the remaining ₹19.2 crore settled through the exchange of equity shares. As part of the transaction, Trinity Gaming’s founders, Abhishek Aggarwal and Shivam Rao, will become shareholders of NODWIN while continuing to lead their business. This ensures that Trinity’s vision and the expertise of its founders remain integral to the combined entity.
Founded in 2019, Trinity Gaming has emerged as a key player in India’s gaming influencer landscape. It serves as the Creator Service Provider for Meta and holds the distinction of being the only Gaming Multi-Channel Network (MCN) on YouTube dedicated exclusively to gaming content in India. With a roster of over 1,000 creators, Trinity has partnered with top global brands such as Samsung, Realme, iQOO, and Krafton, positioning itself as one of the leaders in gaming influencer marketing.
The acquisition is expected to significantly enhance NODWIN’s capabilities in content creation, digital marketing, and agency activation. By bringing Trinity’s industry expertise under its umbrella, NODWIN aims to forge more impactful partnerships between gaming creators and brands, a crucial aspect of its strategy to solidify its leadership in the competitive gaming industry.
Furthermore, NODWIN sees Trinity’s potential as an important tool for geographic diversification. The company plans to expand its reach into growing gaming markets in Africa, Southeast Asia, Central Asia, and the Middle East. This expansion aligns with NODWIN’s broader goals of tapping into global gaming trends and diversifying its business beyond the Indian market.
The gaming industry in India has been witnessing significant growth, driven by increased internet penetration, a rising mobile user base, and gaming’s increasing popularity in mainstream culture. Companies like NODWIN and Trinity Gaming are strategically placed to capitalize on this growth by offering tailored solutions for gamers and brands alike. By integrating Trinity’s extensive network of creators and industry partnerships, NODWIN is well-positioned to lead in the influencer-driven marketing space within the gaming sector.
This acquisition marks a significant step for NODWIN Gaming in expanding its portfolio and capabilities. As the gaming industry continues to evolve, the combined strengths of NODWIN and Trinity Gaming are expected to create new opportunities, collaborations, and innovations, reshaping the gaming and digital content landscape both in India and beyond.
