Kolkata-based B2B metal procurement startup NowPurchase has raised ₹80 crore in a fresh funding round led by Bajaj Finserv, marking a significant step in its mission to digitize and streamline India’s fragmented metal supply chain.
Funding to Accelerate AI-Led Procurement
The newly raised capital will be used to strengthen NowPurchase’s AI-powered procurement platform, expand its presence across key industrial hubs, and enhance its credit and logistics capabilities.
Founded with the vision of simplifying raw material sourcing for manufacturers, the company leverages artificial intelligence to optimize procurement workflows, reduce costs, and improve supply chain efficiency for businesses in sectors such as steel, casting, and fabrication.
Addressing Inefficiencies in Metal Supply Chains
India’s metal procurement ecosystem has long been plagued by inefficiencies, including price opacity, fragmented supplier networks, and limited access to working capital. NowPurchase aims to solve these challenges through a full-stack digital platform that integrates:
- Supplier discovery and onboarding
- Real-time pricing insights
- Embedded financing solutions
- Logistics and fulfillment support
By combining these capabilities, the startup enables small and medium-sized manufacturers to procure raw materials more efficiently while improving transparency and reliability.
Strategic Backing from Bajaj Finserv
The participation of Bajaj Finserv highlights growing investor confidence in embedded finance and B2B commerce platforms. With its strong presence in lending and financial services, Bajaj Finserv is expected to play a key role in supporting NowPurchase’s credit offerings to MSMEs.
The partnership is also aligned with the broader trend of financial institutions backing digital platforms that facilitate supply chain financing and working capital access.
Riding the AI and B2B Commerce Wave
NowPurchase operates at the intersection of AI, fintech, and B2B commerce—three sectors witnessing rapid growth in India’s startup ecosystem.
As more enterprises adopt digital procurement solutions, platforms like NowPurchase are gaining traction by offering data-driven insights and automation across traditionally manual processes.
The integration of AI further enables predictive pricing, demand forecasting, and smarter supplier matching, helping businesses make more informed purchasing decisions.
Expansion Plans and Market Opportunity
With fresh capital in place, NowPurchase plans to:
- Expand into new industrial clusters across India
- Enhance its AI capabilities for procurement optimization
- Scale its embedded finance offerings
- Strengthen supplier partnerships and logistics infrastructure
India’s manufacturing sector is expected to grow significantly over the coming years, driven by government initiatives and increased domestic production. This presents a large opportunity for digital procurement platforms to become critical infrastructure for the industry.
Growing Investor Interest in B2B Startups
The funding round also reflects a broader shift in venture capital toward B2B and industrial tech startups. Investors are increasingly backing companies that solve core business problems and deliver measurable efficiency gains.
With its focus on digitizing metal procurement, NowPurchase is well-positioned to benefit from this trend and emerge as a key player in India’s evolving supply chain ecosystem.
Last Updated on Wednesday, April 1, 2026 11:25 am by Startup Chronicle Team
About The Author
