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Empowering Fitness: MS Dhoni’s Investment in Tagda Raho
In a significant move that blends sportsmanship with entrepreneurship, former Indian Cricket team captain Mahendra Singh Dhoni has recently made headlines by investing in the Bengaluru-based fitness startup, Tagda Raho. The investment is poised to reshape the fitness landscape in India, focusing on traditional strength training methods.
Tagda Raho’s Mission: Reviving Traditional Indian Strength Training
Tagda Raho, founded by Rishabh Malhotra, has a mission to reintroduce traditional Indian strength training to India and the global community. The startup’s product lineup includes Indian clubs such as the Gada, Mudgars, Vajra, and Sumtola, accompanied by a specially designed training regimen. These traditional training tools have gained recognition and adoption, with professional teams and institutions like the Lucknow Super Giants, Haryana Steelers, and the National Cricket Academy (NCA) incorporating them into their training programs.
The brand has set its sights on Maharashtra, with the launch of its first dugout scheduled for December. Following this, Tagda Raho aims to expand its footprint to four to five additional states within the coming year. The undisclosed amount raised through MS Dhoni’s investment positions the startup for further growth and impact.
Innovation and Patents: Tagda Raho’s Unique Approach
One notable aspect of Tagda Raho is its claim to be the world’s first and only fitness program that seamlessly combines traditional Indian equipment with modern training applications. The startup has also secured patents for its modular equipment, underlining its commitment to innovation in the fitness industry.
MS Dhoni’s Alignment with Tagda Raho’s Mission
Rishabh Malhotra, the founder of Tagda Raho, expressed enthusiasm about MS Dhoni’s involvement, emphasizing the alignment of Dhoni’s dedication to fitness with the startup’s mission. Malhotra sees this investment as a catalyst for empowering individuals to lead healthier lives, echoing Dhoni’s commitment to supporting homegrown brands.
Dhoni’s Perspective: Investing in Growth from the Grassroots
In a statement, MS Dhoni shared his perspective on investing in startups and homegrown brands. He expressed excitement about being part of Tagda Raho’s vision, especially its goal to expand and bring traditional Indian workouts to every corner of the country. Dhoni highlighted the appeal of Tagda Raho’s concept, praising the innovative adaptation of both equipment and movements in a modern avatar. According to him, the workout involves unique movements and an increased range of motion, activating muscles that often remain dormant.
Unveiling the Potential: Tagda Raho’s Global Expansion
With the infusion of funds from MS Dhoni, Tagda Raho is gearing up for an ambitious expansion plan. The startup aims to establish training dugouts not only across India but also in international markets. This strategic move reflects the brand’s confidence in the potential of Indian fitness practices to make a global impact. By combining tradition with modernity, Tagda Raho seeks to position itself as a pioneer in the fitness industry, transcending geographical boundaries.
Market Trends: The Growth of India’s Exercise Equipment Market
Against the backdrop of this partnership, it’s essential to recognize the broader context of India’s fitness landscape. According to data from Statista, the exercise equipment market in India reached $4.15 billion in 2023. Projections indicate an annual growth rate of 8.29% between 2023 and 2028, showcasing the increasing emphasis on fitness and wellness among the Indian population.
Conclusion: A Transformative Step for Fitness Enthusiasts
In conclusion, MS Dhoni’s investment in Tagda Raho marks a transformative step in the realm of fitness and traditional strength training. The partnership not only signifies the convergence of sports and entrepreneurship but also underscores the potential of traditional Indian fitness practices on a global scale. As Tagda Raho prepares to unveil its innovative approach to fitness, guided by the vision shared with MS Dhoni, fitness enthusiasts and industry observers are keenly watching the evolution of this collaboration.
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