AI-powered fashion search engine Shoppin’ has successfully raised $1 million in pre-seed funding from Info Edge Ventures, aiming to transform fashion discovery into a seamless, personalized, and accessible experience. This funding will be strategically utilized to hire top talent, enhance proprietary technology, and drive growth.
Solving Fashion Search Challenges
With online shopping often feeling overwhelming, 80% of consumers struggle with poor fashion search, which creates a significant barrier to purchase. Shoppin’ tackles this issue by enabling users to discover apparel effortlessly through prompts, product descriptions, images, and vibes—putting the consumer at the heart of its innovation.
Despite zero marketing spend, Shoppin’ has already garnered 35,000 Instagram followers and 20,000+ waitlist sign-ups within just three weeks, underscoring the demand for its solution and its growing appeal among fashion enthusiasts.
AI-Driven Personalization & Expansion Plans
A major portion of the funds will be allocated to hiring AI engineers and developing proprietary AI models, including custom-built SLMs (specialized language models) and embeddings models, fine-tuned specifically for the fashion industry.
Shlok Bhartiya, Founder & CEO of Shoppin’, describes the platform as:
“If OpenAI’s multi-modal and NLP search prowess, Google’s indexing algorithm, and Pinterest’s social DNA were to have a fashion-obsessed baby, it’d be us.”
With over 75% of Gen-Z fashion inspiration originating from Instagram and Pinterest, Shoppin’ bridges the gap between social media inspiration and e-commerce shopping.
“Our mission is to make fashion discovery as easy as clicking an image. With Info Edge Ventures’ support, we are committed to pushing AI boundaries to help every shopper find what they love effortlessly,” Shlok added.
Utsav Soi, Co-founder & CTO, emphasized:
“Our AI models and autonomous agents are redefining fashion search, making discovery intuitive and enjoyable.”
Investor Confidence & Industry Impact
Kitty Agarwal, Partner at Info Edge Ventures, highlighted Shoppin’s potential in surfacing emerging D2C brands to the right consumers and solving brand distribution challenges:
“The founders are young, mission-driven, and have built an extraordinary organic waitlist through social and word-of-mouth. We are incredibly excited about their journey.”
A Shoppable Pinterest for Gen-Z
With a 20-member team of Gen-Z engineers and marketers, Shoppin’ is set to launch its beta version in February, followed by enhanced iterations focusing on accuracy and personalization.
Having established partnerships with leading D2C brands, Shoppin’ aims to become a trusted fashion discovery partner for both brands and consumers. Looking ahead, it plans to expand collaborations, further solidifying its position as the go-to fashion search platform for Gen-Z shoppers.
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