Summary
Adukale, an Indian direct-to-consumer (D2C) snacks brand, has secured Rs 11 crore (approximately $1.3 million) in a pre-Series A funding round led by Force Ventures. The funding aims to enhance manufacturing capabilities, boost research and development efforts, expand physical presence with more stores, diversify distribution channels, and improve brand visibility. Founded in 2009, Adukale offers over 75 products through its network of ‘Adukale Experience Stores’ and online platforms. The funding signifies a significant milestone for Adukale’s growth and expansion plans in India’s competitive snacking sector.
Adukale Secures Impressive Pre-Series A Funding Led by Force Ventures
Adukale, a prominent direct-to-consumer (D2C) snacks brand in India, has achieved a major milestone by securing Rs 11 crore (approximately $1.3 million) in a pre-Series A funding round. Led by Force Ventures, this funding round marks a pivotal moment for the brand’s growth and expansion efforts.
Enhancing Manufacturing and Expansion Plans:
The infusion of funds is earmarked for several key areas, including enhancing manufacturing capabilities, boosting research and development initiatives, expanding physical presence through additional stores, diversifying distribution channels, and improving brand visibility across various platforms. These strategic investments are geared towards solidifying Adukale’s position as a top omnichannel player in the competitive snacking sector.
Adukale’s Endeavors:
Founded in 2009 by Nagaratna Ravindra, Malathi Sharma, and MS Ravindra, Adukale has been on a mission to offer a diverse range of over 75 products to its customers. Through its network of ‘Adukale Experience Stores’ in Bengaluru and Mysore, along with its online store and presence on various e-commerce platforms, the brand has established itself as a trusted name in the snacking industry.
Insights from Leadership:
Vinay Gopinath, Chief Growth Officer at Adukale, expressed confidence in the brand’s growth trajectory and emphasized the importance of the secured funding in expanding channel presence, enhancing visibility, and deepening engagement with the target audience. Karthik Bhat, founder of Force Ventures, shared a vision to lead the traditional snacks category by 2025, underscoring their commitment to showcasing Karnataka’s culinary legacy on a global platform.
The successful completion of the pre-Series A funding round signifies a significant milestone for Adukale. It not only validates the brand’s potential but also sets the stage for accelerated growth and expansion in India’s dynamic snacks market. With a strong foundation and strategic partnerships in place, Adukale is well-positioned to capitalize on emerging opportunities and further strengthen its foothold in the industry.
