Flying Beast Ventures into the World of Premium Ghee with Rosier Foods Gaurav Taneja, the popular YouTuber known as ‘Flying Beast’, has taken a leap into entrepreneurship with the launch of his own ghee brand, Rosier Foods. Renowned for his fitness journey chronicled on the YouTube channel ‘Fit Muscle TV’, Taneja is now delving into farming to realize his vision of providing top-quality food products to consumers.
Flying Beast Ventures into the World of Premium Ghee with Rosier Foods
In a recent vlog, Taneja provided a glimpse into his farming endeavors, sharing insights into the acquisition of Indian Gir cows from Gujarat and their meticulous care on his farms. Embracing traditional Bharat farming techniques, Taneja aims to preserve the essence of authentic agricultural practices while delivering unparalleled food products to the market.
The ghee produced by Rosier Foods is crafted using the Vedic process, carefully prepared in clay pots on Taneja’s farm to ensure organic purity and authenticity. The production process involves several meticulous steps, including sourcing free-grazing cow milk, boiling, chilling, inoculating with starter culture, and churning using the traditional bilona method.
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The official launch of Rosier Foods’ ghee coincided with the auspicious occasion of Chaitra Navratri, heralding the Hindu New Year. Positioned as a premium offering, Rosier Foods’ ghee comes with a price tag of Rs. 1,350 for a 500 ml pack, targeting discerning consumers who prioritize quality and authenticity in their culinary choices.
While Rosier Foods’ ghee has garnered attention and interest from consumers, its premium pricing has also sparked criticism from certain quarters. Concerns have been raised about the affordability of the product, leading to discussions on pricing strategies and accessibility.
Taneja’s entry into the food industry reflects a broader trend among Indian YouTubers venturing into entrepreneurship. Notable examples include Kabita Singh’s ‘Kabita’s Kitchen Masala Mix’, Bhuvan Bam’s D2C brand ‘Youthiapa’, and Mumbaikar Nikhil’s clothing brand ‘Label MN’, alongside Tech Burner’s ‘Layers and Overlays Clothing’.
As Taneja navigates the competitive landscape of the food industry, his unwavering commitment to quality, authenticity, and traditional farming practices distinguishes Rosier Foods, positioning it as a promising contender in the dynamic market of premium food products. With consumer preferences gravitating towards organic and ethically sourced offerings, Rosier Foods’ ghee aims to carve a niche for itself, catering to a discerning audience seeking purity and authenticity in every culinary experience.
